All net proceeds from the sale of Naturally Considerate products are donated to CANA Foundation, a 501(c)3 non-profit organization.

Our products promote the wellbeing of your body, mind, heart and spirit. Similarly, CANA Foundation works to promote the wellbeing of Nature through projects focusing on America’s wild horses, indigenous peoples and the environment.

By purchasing Naturally
Considerate products you
not only help yourself, you
help save the world

Learn more about CANA Foundation

A Naturally Considerate Way of Life is a global movement; inspired by the powerful relationship between Mother Earth and her inhabitants. Indigenous cultures and native communities from around the world understand the innate wisdom within nature, an understanding that is held within each of us. Naturally Considerate products encourage you to rewild that connection to the Earth, its community and yourself.

Naturally Considerate products honor nature, your body and your spirit. With that in mind—we never use parabens, dyes or harsh chemicals, and never test on animals. Instead, our products are formulated with pure, organic and wildcrafted essential oils—gifts from nature that synergistically assist the skin’s natural desire to revive, refresh and rejuvenate—gifts that encourage healing.

Make the most of these gifts and open yourself up to higher aspects of nourishment with a daily ritual. As you use our products, take a moment for yourself and set forth your intention to rewild.

Balance Heart Mind Body Spirit
Live a Naturally Considerate Way of Life

The White Feather Story

Will Strongheart blessing a horse with a white feather


“In the deepest, darkest night is a feather that takes flight. From the wings of Pegasus, a gift for all, a message he brings.”

Pegasus is the symbol for inspiration and wisdom creating beauty and power wherever he goes. From the wings of Pegasus, the white feather is a message for you to connect with your spirit by rewilding your heart, mind and body. It’s said that everywhere Pegasus struck his foot to the earth, an inspiring spring burst forth. This is the energy that inspires us to live a Naturally Considerate way of life.

“He is the one that we revere
as he brings inspiration for all to hear.
He travels the cosmos in every place,
to bring the messages spanning time and space.
He brings his strength to share with all.
With a gentle breeze,
a feather from his wings will fall.
I hold that feather safe and strong
as I know from the wings of Pegasus it did spawn.
A fond remembrance for me to see
who I am and what I can be.”
-White Feather

Allow the magic of the white feather to rewild you…

How it Began

By Manda Kalimian

Lois and Sandy circa 1969

Lois & Sandy  1969

The journey of Naturally Considerate actually started in 1969 when two friends, Lois and Sandy, sat at the only health food store in Manhattan and decided that the beauty of nature needed to be conveyed in skin care products. They wanted to show the world that true beauty came from within and flourished when we understood our innate connection to nature and the planet. Thus was born the first catalyst for the natural skin care movement in the early ‘70’s. I’m one of the daughters of those gals!

Growing up, all I wanted to do was ride my horse and play outside but instead, I had to stick labels on bottles and run around with a basket of fresh fruit, talking to customers. I never really understood the magnitude of change that my mother and Sandy were creating. To be quite frank, I don’t think they understood the long lasting impact and importance of their work. Their cosmetic and skin care line was called “I” Natural Cosmetics. The “I” represented the word “individual.”

As individuals, we begin our journey by searching for our soul selves. It’s only when we understand our connection to nature and each other, that we genuinely embrace our inner beauty and power. This journey allows us to tap into our true authenticity and become empowered individuals. Through this understanding, we find happiness and peace within our selves and the world around us.

As my own personal journey unfolded, I realized the full depth of my mother and Sandy’s message, and how important it still is in so many ways. My mother always told me that they were ahead of their time and looking back, perhaps they were laying the groundwork for a Naturally Considerate way of life. Our movement today is the continuation of their message during a time when the world is ready to hear it.

Cheers to Lois and Sandy whose insight and creativity I’m in awe of. Naturally Considerate is for you!

Manda and Sandy circa 2016

Manda & Sandy  2016

Rewild Our World Blog

Visit our “Rewild Our World” blog to learn more about how Naturally Considerate and CANA Foundation are working together to rewild our world through initiatives focusing on horses, humans and habitat.